Successful Promotions
Germany’s Next Topmodel
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Germany’s next Topmodel (often shortened to Top Model or abbreviated to GNTM) is a reality television show screened at prime time and one of Pro 7 highest rated shows. The show bases on the popular TV broadcasting America’s Next Top Model hosted by Tyra Banks and is its most successful adaption worldwide: It has an average audience of about 4 million which is a 5.1 percent share in the German market. Heidi Klum, international supermodel in greatest demand, presents Top Model and also serves as the head judge and executive producer of the show.
In the fourth season, KPRN network achieved in bringing the show to Singapore where a whole episode with the three finalists of GNTM was shot.
The broadcasting of the Singapore episode was also in numbers an immense success. The show was aired on May 20., the repetition on May 21 and the TV coverage with all the news and yellow magazines came to a total result of an audience of 6 million with media value of 46 million€! The print clippings covered a media value of about 191,229€. There are some clippings, such as online, print and TV coverage of which the media value cannot be calculated.
“Once-in-your-Lifetime-Experience” with HR3 in South Africa
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In cooperation with radio station HR3 (1.8 million listeners a day) KPRN network realized for South African Tourism a consumer promotion inviting 20 winners to South Africa. The 20 people travelled together for five days to Johannesburg and KwaZulu Natal, having a real “once-in-your-lifetime” experience. For a period of three weeks South Africa was daily on air with several editorials about South Africa, winners where informed live during the most popular morning show. The promotion was supported by a broad online presence. The South Africa show was one of the most successful promotions HR3 ever had on air: about 20.000 listeners applied for participating at the raffle.
Celebrity Promotion Tchibo Caffissimo Cooking for Friends
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In the name of the Namibia Tourism Board KPRN network invited famous German actors to Namibia for the Tchibo Caffissimo Cooking for Friends Event (Tchibo is a leading coffee chain in Germany). The VIP event that took already place in Mauritius, Paris and Hong Kong, was escorted by TV- teams and journalists and reached an audience of 12 million people. Actors Ottfried Fischer („Der Bulle von Tölz“), Heiko Deutschmann („Tatort“), Iris Böhm („Tatort“), Anja Kruse („SOKO“) and movie producer Norbert Blecha joined the trip to Namibia. TV channels SAT1 Blitz and ARD Brisant and people magazines BUNTE, GALA and Freizeit Revue covered amongst others the VIP event.
Affinity Marketing Campaign for the Namibia Tourism Board (NTB)
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To position Namibia as a quality destination and to generate positive awareness for the country among an extremely interesting target group, KPRN network developed and executed a very successful marketing cooperation together with the Namibia Tourism Board, Air Namibia, National Geographic, Land Rover and Sigma. The Tourism Board was present at the Photokina (world's largest photo fair) with their own stand. All partners organised jointly a raffle, in the course of which 6 persons could win an extraordinary photo-trip to Namibia, accompanied by a professional photographer of National Geographic. The raffle was promoted at the fair and featured on the partners` homepages. Entry cards for the lucky draw were also enclosed in the special wildlife edition of National Geographic Germany. The response was enormous: Over 30.000 people participated in the raffle. Further cooperation is planned.
Online Cooperation with fashion label Gerry Weber and Portugal
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The GERRY WEBER brand is positioned in the upper mid-price segment for ladies' clothing and is one of the leading mix-and-match collections. It has attained an exceptional market standing within Europe. The online raffle was accompanied by editorials about Lisbon, the airline and hotel partner on the webpage and within the newsletter and helped to promote the region within a major target group. The raffle was promoted on the landing page www.gerryweber.com for 2 months as well as in Gerry Weber and other shopping related newsletters with more than 410.000 subscribers. Almost 13.000 users participated in the raffle, 8.432 of them successfully. More than 30 % recommended the homepage to friends. During the promotion there have been more than 80.000 page impressions within the raffle section.
Pro Sieben Cross Marketing Promotion – Honeymoon raffle
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The celebrity docu soap of the wedding ceremony of German soul singer Sarah Connor and Marc Terency at TV channel Pro Sieben was promoted together with an online raffle. The Laguna Resort/Maldives sponsored a one week stay for a honeymoon-couple, flying with LTU.
Both partners were promoted on the first page of www.prosieben.de with pictures, text and logos, linking directly to the companies’ web pages. Additionally, the Event-Newsletter of Pro Sieben announcing the wedding-raffle was sent to 160.000 club members. The promotion was online for one week, over 100.000 people participated in the quiz. Due to the enormous success of the celebrity documentation, the hotel presentation stayed online for a few more days.
Swiss SUPERMODELS in ANGSANA Maldives Velavaru
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In co-operation with Stop Over Reisen, tour operator for luxury travel, KPRN network organised the shooting of one episode of the Swiss TV format SUPERMODELS on Angsana Velavaru, one island of the Maldives. The Swiss pendant of the famous German show was presented by international top model Franziska Knuppe. The hotel sponsored four overnights for the participating models and the TV crew. The show has been broadcasted three times on Swiss private TV station 3+ and was available online, too. The media value for the hotel based on the presence in the editorial content amounts to 185,000 EUR.